Expanding My Payroll Accounting Practice: Seeking Advice for Client Acquisition

Hello everyone,

As a Chartered Accountant based in India with a focus on payroll Accounting for clients in the United States and Australia, I find myself at a pivotal moment in my career. Having successfully collaborated with around ten clients—primarily sourced through personal referrals—I’ve received overwhelmingly positive feedback. This encouragement has ignited my ambition to expand my practice further.

One of my key advantages is my ability to deliver quick turnarounds at competitive prices, which has significantly benefited my current client base. However, despite these strengths, I’m facing challenges in extending my reach beyond my immediate network and attracting new clients.

I’m reaching out to the community for guidance. What effective marketing strategies do you employ to promote your services? Are there particular platforms or industry forums that you recommend targeting? Additionally, I’d love to hear stories about what has been effective—and what hasn’t—in the Accounting and outsourcing sectors.

Your insights would be immensely valuable as I navigate this journey toward growth. Thank you in advance for your support!