Growing a Payroll Accounting Practice: Seeking Client Acquisition Strategies
Hello, fellow professionals!
As a Chartered Accountant from India, I have been providing payroll Accounting services to clients based in the United States and Australia for some time now. My journey began with a modest roster of around ten clients, all acquired through personal referrals. Thankfully, the feedback I’ve received has been overwhelmingly positive, instilling me with the confidence to expand my practice.
In terms of what I bring to the table, my strengths lie in my ability to deliver rapid results while maintaining competitive pricing—qualities that have resonated well with my existing clientele. However, I find myself at a crossroads when it comes to attracting new clients outside of my personal network.
I am reaching out to this community for insights and advice. Specifically, I would love to hear how others have successfully marketed their services. Are there particular platforms or communities you find effective for targeting potential clients? Additionally, any experiences—whether successful or not—from those in the Accounting and outsourcing fields would be immensely valuable.
Thank you for your support! I look forward to hearing your suggestions and strategies for thriving in this competitive landscape.
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