Growing My Payroll Accounting Practice: Seeking Advice on Client Acquisition

Hello, fellow professionals,

As a Chartered Accountant from India, I have extensive experience in payroll Accounting, specifically catering to clients in the United States and Australia. Over the past few years, I’ve successfully managed the payroll needs of approximately ten clients, primarily acquired through personal referrals. The positive feedback I’ve received has given me the confidence to expand my practice further.

My key strengths include delivering prompt services and competitive pricing. These attributes have been well-received by my current clientele. However, I find myself at a crossroads when it comes to attracting new clients outside of my immediate network.

I am reaching out for guidance and insights from those who have navigated similar challenges. What effective strategies have you employed to market your Accounting services? Are there particular platforms or online communities that have proven beneficial for client acquisition? I am eager to learn about both successful approaches and cautionary tales from those in the accounting and outsourcing sectors.

Thank you in advance for your suggestions and support as I embark on this journey to grow my practice!