In which specific area or service does KPMG outperform the other Big Four firms?

KPMG is particularly renowned for its advisory services, especially in the realm of risk consulting and digital transformation. While all Big Four firms offer a range of similar services, KPMG has carved out a niche for itself by focusing on innovative solutions in cybersecurity and risk management. The firm has invested heavily in technology and strategic alliances that enhance its capacity to deliver cutting-edge solutions to its clients. Furthermore, KPMG’s expertise in Audit services is well-regarded, especially in sectors that require intricate regulatory adherence. Their approach to incorporating advanced technologies like artificial intelligence and analytics into their service offerings provides them with a competitive edge, distinguishing their services from those offered by Deloitte, PwC, and EY.