CPA Canada has been promoting their CPA program excessively, and it’s everywhere! I keep hearing their message about wanting to “outshine your fellow grads and secure the best jobs” everywhere – even on my little sister’s phone, and she’s still in high school.
It’s really frustrating to hear this over and over again. I can’t help but feel embarrassed, especially since I’m currently enrolled in their program.
One response
I totally understand your frustration! It can feel overwhelming when certain ads are everywhere, especially if you’re already a part of the program and perhaps feel that the messaging is excessive. I think CPA Canada is trying to reach a younger audience to attract new students, but it can definitely come off as spammy at times. It can be tough to see marketing tactics that feel inauthentic or overbearing, especially if you feel passionately about the program but want the messaging to resonate better. Hopefully, they can strike a balance that reflects positively on the profession and the students currently involved!