Understanding the Most Useful Client Dashboards
If you frequently utilize dashboards for client interactions—whether through Excel, Google Sheets, or dedicated dashboard software—which 2-3 charts, tables, or metrics do you find are most valued by your clients?
Thank you!
One response
When it comes to creating dashboards for clients, the aim is to provide actionable insights through clear and digestible data visualization. While the specifics can vary depending on the industry, business goals, and the needs of the client, there are a few types of charts, tables, and metrics that consistently provide significant value. Here are some of the most commonly beneficial components of client dashboards:
1. Key Performance Indicators (KPIs) Overview
Why It’s Useful
– KPIs are often used as a summary of the most critical metrics for the client’s business or specific project goals. This can include data points like revenue, profit margins, customer acquisition cost, or any other critical metrics that align with the client’s strategic objectives.
How to Implement
– Dashboard Element: Display KPIs in a distinct section at the top of the dashboard to make them immediately visible.
– Visualization: Use a combination of numeric displays and gauges for a clear view at a glance.
– Example KPIs:
– Financial Metrics: Revenue, EBITDA, profit margin
– Customer Metrics: Customer Satisfaction Score (CSAT), Net Promoter Score (NPS)
– Operational Metrics: Inventory Turnover Ratio, Order Fulfillment Time
2. Trend Analysis Charts
Why It’s Useful
– Trend charts, such as line or area charts, show how specific metrics fluctuate over time, providing clients with the ability to spot patterns, seasonal effects, and growth rates.
How to Implement
– Types of Charts: Line charts are typically used for showing data over time due to their simplicity and clarity.
– Example:
– Sales Trends: Plot monthly sales data over the past year to identify growth patterns or sales cycles.
– Traffic Trends: Use a line chart to show the number of website visitors over time to identify peak traffic periods.
3. Sales Funnel Visualization
Why It’s Useful
– Understanding the sales funnel allows clients to see how potential leads move through different stages of the sales process, from awareness to purchase. This helps in identifying bottlenecks or phases where potential customers drop off.
How to Implement
– Visualization: A funnel or stacked bar chart is effective for illustrating the sales process stages and conversion rates.
– Example:
– A funnel diagram that displays the number of leads at each stage of the funnel: leads, qualified leads, demos completed,